Trackers: why you need them for starting Traffic Arbitrage
Understand the vital role of a tracker like Keitaro or Binom in traffic arbitrage. Learn how tracking can protect your data, keep your expenses in check, and allow you to scale your campaigns profitably.
What a Tracker Actually Does
A tracker connects every piece of your funnel—from ad impression to final conversion.
It tells you which creative, GEO, or device actually brings money and which just eats budget.
With the right setup, you can:
- Slice data by GEO, OS, and creative family.
- Spot profitable funnels before scaling.
- Track postbacks in real time (FTDE, redeposit, etc.).
- Cloak links and rotate landers safely.
- Control redirects and domains without touching partner dashboards.
This control turns chaos into a testable system—crucial once you start spending real money.
Why Partner Program Analytics Aren’t Enough
Partner dashboards look good, but they’re built for their convenience, not yours.
They show you total numbers, not causes. They hide user-level flow, and if something breaks—you can’t prove it.
In 2025’s market, delayed payments and “retroactive quality checks” are common.
Having your own postback logs means you can defend your traffic and claim your payouts.
How Trackers Save You Money
Think of tracking as insurance.
Without it, you:
- Double down on losing creatives.
- Pay for fake clicks or recycled traffic.
- Miss retention signals hidden inside the data.
- Can’t challenge advertisers when conversions disappear.
Even a $40/month tracker can save hundreds in wasted spend — or stop a full account burn.
Choosing Your Tracker
If you’re starting out:
- Keitaro — built for cloaking, PWA funnels, and multi-GEO testing. Default choice for solo iGaming buyers.
- Binom — perfect for high-volume teams.
- Voluum — cloud-based, polished UI, solid for scaling.
Keitaro remains the go-to in iGaming because of its flexible postback logic and domain management tools.
How to Set It Up
Your tracker is part of your infrastructure, not an afterthought.
- Connect your traffic source (Facebook, Push, or Pop).
- Add postback URLs from your affiliate program.
- Test the full chain — click → install → registration → deposit.
- Label campaigns by GEO, creative, and funnel type.
- Automate pause rules for under-performers (CTR, CR thresholds).
With even a week of data, you’ll see clear patterns — which creatives attract real players, which GEOs churn, which funnels scale.
Final Thought
Your real advantage in arbitrage isn’t luck, it’s data ownership.
Accounts get banned, offers change, but your tracker keeps the map of what worked and why.
That’s the difference between chasing trends and building a system that prints results.
Tags: trackers, traffic arbitrage, keitaro, binom, affiliate marketing, iGaming
Category: Tools & Infrastructure
